The Brief: Connect authentically with runners in Los Angeles through lululemon's unique brand voice.
The Work: Working with the lululemon's community team, we created a multi-channel campaign around the concept of Mindful Performance. Using the Los Angeles Marathon as a launching pad and using the Run Self-Conscious tagline, we executed an experiential campaign, video, retail, influencers, social media, & collateral. Our live guided visualization experience in the race expo got over 1,000 runners ready for peak performance on race day. We also designed and installed 12 store windows and built a team of 20 running ambassadors to go along with social assets and shareable content for each store.
The Results: The activation drew wide praise from both the running community and lululemon's retail stores. The campaign was featured globally on the lululemon blog.View Project Next project