The Brief: On behalf of sharing marketplace Yerdle, create and execute a content marketing strategy to launch this challenge: Can you avoid buying anything new for 30 days? We had a very tight timeline to launch the campaign on Earth Day.
The Work: We started by naming the initiative: The Unshopping Challenge. Then we created both an animated video and a live action campaign, along with landing pages and lots of social assets. We worked collaboratively with Yerdle co-founder Adam Werbach and his in-house team to optimize engagement & conversion across Facebook, Youtube, and email channels. Plus, who doesn't love some fun animation?
The Results: In the first week, we hit our target of signing up 1,000 people to take the Unshopping Challenge. On top of that, the campaign generated significant month-over-month increases in transactions on the Yerdle platform.View Project Next project