The Lab

Wilco Film: I Am Trying To Break Your Heart

Produced by Peter Abraham in conjunction with Director Sam Jones, the film was named by Rolling Stone as one of the 40 Greatest Music Films of All Time. As part of the marketing, we created a vibrant online music community and partnered with Apple to release videos clips as the film was being made. It screened in 130 cities theatrically and was accepted to the Los Angeles, London, and Stockholm film festivals.

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