Case Studies


The Brief: Create online videos that will spread globally and support the launch of the new Air Zoom women's fitness shoe.

The Work: Collaborating with our friends at Division of Labor, we concepted and produced two videos that highlighted high school girls playing sports. But in a way that made people watch.

The Results: Each video achieved over one million views in the first 30 days, and the resulting sell through at retail was one of Nike's most successful product launches of the year.

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