Over six years, starting with their launch in North America, our work with Canyon included customer research, strategy, content creation and crisis communications. One of the projects we’re most proud of is leading their sponsorship and support of the world’s first Black college cycling team, at HBCU St Augustine’s University in Raleigh, North Carolina. This included the creation of a video series documenting the first year of the team and their dozen young athletes. While we worked with Canyon, they were the fastest growing bike brand in the world, and they completely disrupted the global bike business with their innovative DTC business model.